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Hi, I’m Kaya Liu
A Digital Marketing & Content Strategist
Where Strategy Meets Storytelling
I specialize in transforming insights into content that connects, campaigns that perform, and digital experiences that feel human.
With a background in digital marketing, branded content creation, and social media strategy, I’m passionate about helping brands connect with their audiences and their stories effectively.
My Digital Toolkits
I combine digital strategy, content creation, and data analysis to help brands grow with clarity, creativity, and measurable impact.
Digital Marketing Strategy
I develop data-informed digital strategies across social, search, and content channels to help brands reach the right audience with the right message.
Content Creation & Storytelling
I craft engaging content – visual, written, and video concepts – that communicates clearly and builds meaningful audience connections.
Analytics & Performance Tracking
I analyze metrics, user behaviour, and campaign performance with PowerBI/GA4 to optimize results and guide future marketing decisions.
Social Media Management
I plan, create, and curate cross-platform content tailored to platform behaviour and trends, improving reach and engagement.
Brand Messaging & Positioning
I help brands shape consistent messaging and visual identity across digital touch points to strengthen recognition and trust.
Creative Project Execution
I execute multi-step creative and marketing projects from concept to final delivery, ensuring quality, clarity, and alignment with goals.